While there are some excellent templates to be found online, website design entails much more than a prefabricated template. Practiceedge specializes in creating high-performance websites for medical professionals that incorporates multiple elements for increased success.
“The highest performing websites all have specific elements in common,” said Practiceedge founder, Simon Mauger. “We understand the importance of making websites stand out and have the knowledge and expertise to help clinicians achieve their practice goals.”
Medical professionals simply don’t have the time or expertise to treat patients all day and try to create an effective website at night. Practiceedge is committed to understanding each client’s needs, goals and practice to create a website that reflects their philosophy and target market.
The ultimate goal for any clinician’s website is to rank highly in search engine results. Practiceedge does that through a variety of techniques designed to attract the attention of search engines. More than 80 percent of patients perform an online search for the services they need, including medical treatment. Practices that appear on the first page of search results are perceived by patients as more experienced, desirable and reliable.
Practiceedge performs extensive research about the clinician’s business, their target audience and their competition. Responsive website design eliminates the need for a second website that’s friendly for mobile devices. Professional presentation is coupled with easy navigation that encourages visitors to peruse the website.
Consistency in branding is maintained throughout the website and all marketing materials. Keywords, online press releases and social media integration ensure potential patients can find clinicians virtually anywhere they search to promote greater client acquisition and retention.
Links are established to authoritative sites and profile page optimization enhances branding and creates higher visibility. Individuals typically seek medical professionals based on recommendations from friends and family, and those whose name they remember seeing.
Website design by Practiceedge includes page optimization for Google Plus and Google Webmaster tools. With Google analytics, it’s easy for practitioners to know how their website is performing any time of the day or night.
A properly designed website acts as a promotional and marketing tool 24 hours a day. Practiceedge’s founder has extensive experience as a clinician, in software development and marketing strategies that he utilizes to highlight clients online. To help clinicians optimize their online potential, the firm offers a free website and online marketing audit.